Business Network Washington
Companies:23,103 (+3)
Products and Services:527
Articles and publications:130
Tenders & Vacancies:1

How Firmographic Data Segmentation Boosts the Marketing Cycle

How Firmographic Data Segmentation Boosts the Marketing Cycle
Firmographic segmentation allows you to segment data into company, company size, and revenue

Market segmentation is an organized way for marketers to target audiences. It has got a super hype for the past few years since it can ensure quality outcomes from campaigns. There are many attributes to segment the market such as firmographic, demographic and psychographic. However, B2B companies cannot overlook firmographic segmentation.


Firmographic segmentation allows you to segment data into company, company size, and revenue. Moreover, this segmentation directs the marketers to target the right audiences for their business. It enables marketers and leaders to practice account-based marketing too.


Create an Essential Firmographic Market Segments


B2B marketers use various variables to segment the market based on the firms. Those are industry, revenue, company size, location, and many more.


Companies/ Firms


Based on the products or services B2B marketers can decide the businesses to target. It can be educational, healthcare, technology-based companies. Grouping the companies assist the marketers to generate organized marketing campaigns.




Having a clear cut picture of the revenue of your targeting companies is beneficial. It can assist you in calculating whether the product or services can be affordable by the company. At this point, the marketers need to target the companies that are having high revenue to buy the products.


Company Size


The services or products you are providing have to apply for the company size. An established company must have a good number of employees, and a start-up company must be running with minimum employees. Hence, you need to think of the services or products you are going to be benefited from a large company.




Based on the location, you can segment your targeted companies. Location firmographic refers to segment the companies based on the location. Some services can be applicable only in the metropolitan cities; hence, the marketers should do rigorous research on it and decide the locations. Location firmographic assist to boosts your marketing activities.


Benefits of Firmographic Segmentation

Firmographic segmentation enables the marketers to target a specific audience. It saves resources like time, money, and manpower to a greater amount. However, it might be a tiring task for marketers to develop a contact database of potential prospects. Hence, getting access to a comprehensive Firmographic Data assist you to generate an instant omnichannel campaigns at ease. Make your marketing efforts beneficial by leveraging the well verified and custom-built firmographic data. Connect with the decision-makers and other professionals from the right firms to yield potential results.

view all (10)

Other articles and publications:

IoT conquers the education industry effortlessly. It is going to boom in the market shortly. Marketers cannot overlook the IoT market anymore.
The medical professional is working whole days without a specific week off. Thus, Saturdays and Sundays are also favorable for marketers.
Reports have shown that 63% of the people like virtual events more than in-people events
A Targeted Email List can Generate Quality Leads for your Business
The booming technologies are impacting a shift in businesses. Blockchain is one among those.
Reach out to the right audiences are the primary step to take your business to the global market
Business details
  • +1 (206) 792-3760
  • Seattle, WA
InfoGlobalData offers b2b database solutions for businesses across the global markets.