Connecting with Prospects from Top S&P 500 Companies

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Email marketing is a difficult task. First, you spend hours upon hours obtaining the email addresses of your potential clients from Google and other various websites. 

Regardless of the challenges, you cannot just abandon email marketing because it outperforms all other forms of marketing when it comes to returns.

You must consider your email bounce rate if you are sending sales or marketing emails. It doesn't have to be a brainteaser, either. 

However, if you are plagued by an email bounce rate, all of your efforts will be for naught.

The following are the leading causes of Email Bounce Rate:

Invalid Email Address - If the recipient's email address is invalid, the email will be returned to you.

Domain Name - The domain name isn't available.

Email Server - The email server of your prospect is obstructing email delivery.

IP reputation - The IP address from which the email was sent has a terrible reputation for sending emails, resulting in the email being rejected.

Content that is spam - If your email title or main text contains spam-like features, the email will most likely be rejected by the recipient's email filter.

 How to reduce the bounce rate effectively?

• Use the Permission-Based (Opt-In) Email Addresses
• Ensure that your subscriber list is up to date.
• Don't Use Your First Campaign to 'Clean' Your Email List
• Make sure the email addresses are correct.

Check out these Testimonies from InfoGlobalData on Top S&P 500 Companies List:

"A B2B technology-based company got connected with us; high email bounce rate was a challenge for their marketing team. Our team analyzed their business and figured out a niche market and designed a customized Top S&P 500 Companies List." 

The company could able to raise more revenue than the previous year. The targeted approach of the Top S&P 500 Companies List directly took the marketers to the right inboxes. Hence, the bounce rate was tremendously reduced, and the lead generation process remarkably rose to generate maximum ROI.